“There are 4.9 million workers across the country who have been deemed essential, and many of them have been struggling to make a decent living for years,” said CLC President Hassan Yussuff. “The current pandemic has shown that these workers are the backbone of our society. Yet, society has failed to value them adequately, which is reflected through inadequate wages, the lack of supports and the precarious nature of temporary, part-time employment. That must end now.”

Since the start of the public health crisis, Canada’s unions have brought attention to the issues workers have been facing, including a lack of paid sick leave, the low wages of many frontline workers, and the lack of proper protective equipment and inadequate safety measures across the country.

The campaign is titled; “Heroes Deserve Better” and it will put a spotlight on the struggles frontline workers are facing, while at the same time giving Canadians a way to show gratitude for the critical services these workers provide.

“Heroes deserve paid sick leave and heroes deserve a living wage. They deserve jobs with benefits and proper health and safety measures,” said Yussuff. “Canada’s unions will ensure that they are not forgotten in the recovery.”

The online campaign launches today, May Day. Frontline workers are invited to share their experiences and to express what they hope happens as the crisis goes on, and once it is over.

Canadians across the country are also invited to share stories of a frontline worker they know and would want to see profiled in this special series. Share a story here.

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